Boom de yada

Xkcd confused me today, I had no idea of the reference. But a quick link from a friend sent me to the source... this wonderful advert for The Discovery Channel:

As another friend said, "first meme I've actually been around to see explode". Which probably means we will soon be as fed up of "I love the whole world" as we are of "Rickrolling".

But still... I do love the whole world (Boom de yada, Boom de yada)

Credit: Splarka